Incredible Discoveries - Media Planning and Buying

Media Planning and Buying

Media-Planning-and-Buying
  • DR Television (Long/Short Form)
  • Print, Radio, Direct Mail, Inserts
  • Online and Email
  • Daily - Weekly Reporting
  • Closed Captioning and 1-800/URL Customization
  • Duplication, Distribution & Shipping
  • Media Funding

The success of any DRTV campaign is planning, positioning and test, test, test. In order to get the best payout on your media, Incredible Discoveries works with the best DRTV media agencies that specialize in DRTV media placement. Agencies that have proven experience buying media for DRTV campaigns. The agencies will typically use historical data on similar products in the same category and will use profiling to hit the right audience. A typical media test can be achieved through targeted national cable networks and local and regional networks. The goal on any test is high call volume and an MER (Media Efficiency Ratio) at least one-to-one to find out if the product has legs. In addition, key learning will be gained on all calls to enhance the creative and understand consumer trigger points.

Learn More About Media Planning and Buying...
and Get Discovered!

Get Discovered!

Your Name:

Your Email Address:

Company Name:

Phone:
 Tell us a little about your product!
 
1. Is your product visually demonstratable?
Yes, the product can be easily demonstratrated.
Yes, the product can be understood with additional explanation.
No, the product cannot be visually demonstrated.
 2. Does your product have mass appeal?
Yes, everyone can benefit from this product.
Yes, most people can benefit from this product.
No, a very select few will benefit from this product.
 3. What are your retail price points?
$19.95 and less.
Between $19.95 and $49.95.
Between $49.95 and $199.00.
$199.00 or higher.
 
4. Does your product have a sales history?
(retail, catalog, Internet, direct, TV)
Yes, the product has a proven track record of sales.
No, however there has been success in this category.
No, the product has no sales history.
 5. What is the markup ratio for your product?
(Divide: retail price / cost of goods)
The product has a 5 times markup or greater.
The product has 3 to 5 times markup.
The product has a 3 times markup or less.
 6. Is your product new or in distribution?
It's new, but not yet in distribution.
It's new, but very limited distribution.
It's not new, but very limited distribution.
It's not new, but available nationally or worldwide.
 

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