Incredible Discoveries

Mark Alfieri launched O2 Media, Inc. in 1995 with $100,000 of seed money. With over 20 years of experience and the production of over 2,000 national television advertising, branding, and marketing campaigns for some of the world's largest companies, Mark is the passion and vision behind Incredible Discoveries and is a pioneer in the Branded Entertainment and Direct Response industries.

Some of the brands Mark has worked with include Proctor and Gamble, The United States Army, Department of the Treasury, American Express, Master Card International, Wal-Mart, Bristol Myers Squibb and Coca Cola.

Mark has built a team of experienced professionals with a proven track record of Branded Entertainment & Direct-to-Consumer sales in excess of a billion dollars. These key players include internal personnel, along with strategic alliances in every sector and leading companies such as Mercury Media, Koeppel Direct, Euro, Chief Media and Media Funding Corporation. These companies handle the media planning, buying, funding and management of more than $300 million per year in Direct Response Television Media.

Some of his key relationships with well-known companies include Home Shopping Network, QVC, Telltale Communications, Moulton Logistics, Transactional Marketing Partners, Cambridge Commerce, and Williams Worldwide.

Lysa Liemer is the Executive Vice President and creator Quorum Production's home improvement television series, Designing Spaces and Executive Vice President of The Balancing Act. Her inspiration for Designing Spaces stemmed from her years of experience and vast knowledge in the fashion and interior design industries. Lysa worked successfully as a fashion designer in New York City where her original designs received critical acclaim from Women's Wear Daily, major department stores and specialty retailers throughout the United States.

She began her television career in 1998 and over the past 11 years, she developed and produced over 750 multi-marketing branded entertainment campaigns for many of the largest and most viable corporations in the world. Her campaigns included work with Wal-Mart, Microsoft, Disney, Procter & Gamble, Coco Cola, and MTV.

In 1993, Lysa envisioned creating and producing a television show, Designing Spaces, a home improvement show geared toward women whom she believed were the "real" CEOs of the home and major influencers when it came to making major decisions and purchases regarding their lifestyles. The show is a half-hour national television series which spans the gene of decorating ideas, do-it-yourself projects, and step-by-step home improvements. Each weekly episode explores exciting topics and home trends which inspire viewers to personally take on home improvement challenges and decorating dilemmas. The premise of the show is to educate, empower, and entertain viewers to make every space count and to enjoy the space they live in.

Proudly entering into its 7th season, and recently completing its 140th episode, Designing Spaces has received public recognition and numerous Telly awards honoring the best in television programming and the finest in video & film production.

Through powerful corporate sponsors, and well established business relationships, Designing Spaces continues to attract the best brands, leading industry experts, top advertising agencies, and celebrity guests making it the hottest educational program in the industry.

The show's motto, "If you can dream it, you can do it," exemplifies the positive, progressive, nature of the production and its creator.

Debra Rondinella has a dynamic background with over 20 years experience in the production and multimedia field. Ms. Rondinella, a born and raised New Yorker, started in the business with one of the top post-production facilities in N.Y. owned by Lorne Michaels, Broadway Video. Broadway Video, located in the Brill Building, made it possible for Debra to work directly with the Saturday Night Live team, MTV, ESPN, SHT, HBO, Phil Donahue, Paul Simon, etc. After six years of working her way up the corporate ladder into management, Debra accepted a position as Operations Manager with Post Perfect in New York, allowing her to work with top advertising agencies like McCann Erickson.

In 1996, Debra relocated to Florida as she was recruited by a South Miami multi-facility post house, Broadcast Video Productions. There, Debra helped create and debug a very sophisticated production software called "ScheduALL" which is known internationally as the leading scheduling platform. She continued on as Operations Manager with BVI'S sister company, Visual Fire, allowing her to enter the world of interactive media solutions.

After several years of production and interactive media experience, Debra formed her own company, DVD Video Arts, and worked simultaneously as a freelance producer for several South Florida production companies. Enter O2 Media and her new venture as Senior Vice President, General Manager. She currently works on two nationally syndicated television series, The Balancing Act airing daily on Lifetime at 7am, and Designing Spaces, airing weekly on TLC. Debra also handles all aspects of production and manages a staff including camera operators, scheduling, location, production coordinators, post editors and related services.

Debra is an active member with the Palm Beach and Broward County Film and Television commissions, Humane Society and Women Make Movies. She enjoys snowboarding and spending as much free time either at the beach or home with her family, friends and dogs.

Mr. Flicker is a results oriented executive officer with strengths in building, leading, and creating in both an executive capacity and organizational team environment. He has proven success in developing company strategy, business plans, processes and culture as well as corporate fundraising. Mr. Flicker was the Executive Vice President of Product Development and Marketing at Guthy-Renker Corporation up until 2008. In this capacity, he was responsible for finding, developing and creating DRTV and Internet marketing campaigns for all new lines of business in the new beauty and skin care, intellectual property, health/nutrition as well as fitness/hard-goods markets. Through the development of strategic relationships, Mr. Flicker has increased the capacity of product development and campaign creation which has allowed Guthy-Renker to test market 10 new product lines in 2007 and 2008, which is more than twice the productivity of any given year for the past 8 years.

In addition to several successful launches (Cindy Crawford's Meaningful Beauty, Susan Lucci's Youthful Essence, Sheer Cover, Winsor Pilates, Dean Martin to name a few), Mr. Flicker advanced Guthy-Renker's business model from a "front-end/television revenue reliant business" and focused on maximizing customer Lifetime Value. These efforts significantly increased both the Sales and EBITDA margins to the point where Guthy-Renker was able to redefine its rate, cost and channels though which customers could be acquired.

Mr. Flicker has held several management positions in strategic planning, corporate finance, marketing , sales and operations at Book of the Month Club, Time Life Home Video, and National Geographic Society.

Dr. Deters is currently Chief Executive Officer of Ark Light Media Group, LLC and was former Chief Executive of Vayan Marketing Group, LLC; an internet marketing company offering clients a portfolio of services inluding e-mail marketing (CPA, CPC, CPM, retention) and lead generation. Vayan also provides offline marketing services in the areas of direct mail, data list management, telemarketing and SMS text marketing.

He was the Executive Vice President, Group Publusher and Editorial Director for the Enthusiast Publishing Group (including International Operations) responsible for managing a Profit & Loss with approximately $100 million in revenues. Responsibilities included strategic planning, product development, division structuring, operations and integration, staff management and Board of Directors reporting. He was Editor in Chief, Muscle & Fitness Magazine; Founding Editor in Chief, Muscle & Fitness Hers Magazine; Publisher, Natural Health Magazine (acquired by Weider Publications); Founding Editor in Chief, Prime Health & Fitness magazine.

Dr. Deters has had hundreds of articles published covering numerous aspects of strategic business development, profit and loss management, nutrition, sports, weight loss, dietary supplements, exercise, physiology, health care, injury prevention, rehabilitation, motivation, psychology, anabolic steroids, and practice management. He has authored a syndicated newspaper column and has been published in peer review journals.

Dr. Deters has conducted dozens of seminars to corporations, professional associations, military special operation groups, conferences and expos. He has spoken to groups as large as 9,000. Topics include strategic business development, sports injury, performance nutrition, diet strategy, nutritional supplements, anabolic steroids, diet and excercise, exercise and arthritis, exercise and fitness and motivational topics. He is a Doctor of Chiropractic and a B.S. in Human Biology from the National College of Chiropractic, Lombard Illinois and a B.A. in Sociology from the University of Michigan at Ann Arbor.